Media influence on anti social behaviour

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  • Media influences on anti social behaviour!
    • Huesmann and Moise (1996) suggest 5 ways that exposure to media may lead to aggression in children.
      • Cognitive priming - the presentation of cues previously associated with anti social behaviour can cause anti social behaviour.
      • Lowered Physiological arousal - (Bandura 1973) Arousal increases the dominant behaviour in any situation. if the feeling of arousal is attributed to anger, then aggression is likely to result.
      • Observation learning an imitation (SLT) - (Bandura) Watching role models behave violently may increase violent behaviour in viewers. This was greater if actor was rewarded for the violence.
      • Desensitisation - Repeated exposure to violence reduces the impact. Viewers become less anxious about violence and engage in it more.
      • Justification - Violent behaviour on tv justifies kids violent behaviour and reduces their guilt.
    • Evaluation.
      • Research difficulties (A03) - this area of research has been influenced by political motivation to blame tv for social problems. Its easier to blame 'video nasties' that other factors.
      • Research is too simplistic (A03) - Involves counting acts of aggression to assess what type of programme is under consideration
      • Gender Bias (A03) - Research has primarily focused on acts of male on male violence, often in a lab setting.
      • Watching tv and violence is only a correlation!!


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