Sociology-Media

Full revision notes for the media topic for paper 2 -sociology GCSE

HideShow resource information
View mindmap
  • Media
    • Roles
      • To advertise
      • To Entertain
      • To educate
      • To socialise
      • To communicate
    • How it  supports control
      • Showing underlying values of what is good
      • Demonising the undesirable
      • Showing consequences for actions
      • Socialising by showing desirable norms/values
      • Showing role models and stereotypes
    • Socialsing us
      • Punjabis in London- Gillespie (1995)
        • Ethnic minorities look outside primary socialisation to find new norms/values
          • Ali (2003)- "Brasian"
      • Gerbner&Gross (1976)
        • American media- "Chief function is to spread and socialise social patterns
        • Materialism is highly valued
      • Gauntlett(2002)
        • Influences appearance by showing steroetypes/role models
    • Types of media
      • Convergence
        • Coming together of different forms of media e.g Tumblr
      • Self-censorship
        • Audience monitors speech
      • Interactivity
        • Audience participation
        • Traditionally the media was presented to its audince. Authority
      • Intertextuality
        • About other meda
        • Self-perpetuating
        • "Only serves to populaise media further in an already media-saturated society"
      • Blundell (2001)
        • Globalisation
          • +
            • Freedom of information. Can't hide political crimes
            • A culture of understanding
            • Personal- communication
            • Supports online communities
          • -
            • Costs money. Creates devide between those who have money and those who don't
            • Governments can prevent freedom of information
    • Globalisation
      • +
        • Freedom of information. Can't hide political crimes
        • A culture of understanding
        • Personal- communication
        • Supports online communities
      • -
        • Costs money. Creates devide between those who have money and those who don't
        • Governments can prevent freedom of information
    • Ownership
      • Concentration
        • A small number of large media corps own all the media
      • Diversification
        • The large corps own all different TYPES of media
        • Cross-media corporations
      • Media Barons
      • Public Corporations e.g BBC
        • Subsidised
      • Does it matter?
        • Yes
          • Giants corporations-only interested in profits
          • Not interested in imporatant issues or quality
            • Programmes that are quick and cheap
          • Can drive competitors out of business
        • No
          • Pluralist view. Freedom of audience
          • Will lose audiences,readers or money if don't provide what we want
          • Many different things-cater for everyone
      • Marxist
        • Capitalist owners control the public
        • Running class can promote their own norms and values
      • Audience
        • Pluralists
          • Can be cancelled due to falling ratings
          • Audience has ultimate control of contemporary media. Interactivity.
      • Editors/journalists
        • GATEKEEPER
        • Restricted by laws/audience/the owner/the advertisers
    • Media effect models
      • Hypodermic syringe model-direct
        • Immediate effect
      • Cultural effects model-direct
        • Slower effect-repeated messages enter consciousness
      • Two-step flow model-indirect
        • Interpret media for others. E.g Jonathan Ross
      • Uses and gratifications model
        • Audience isn't passive-they choose media
        • Media doesn't change audience-desired effects anyway
        • Media is usd in different ways-different purposes
    • Validity
      • Practical considerations-times/space
      • Constraints eg money=exclusive stories
      • Agenda setting.
        • Marxists-owners set an agenda to distract public from inequalities
      • News values
        • Galting&Ruge (1973)
          • How extaordinary a story is
          • Whether the story is important to those in charge of society
          • Events that are about human emotion
          • Dramatic events
        • Moore (2001)
          • Depending on the type of media-certain types of news have a higher value
      • S Cohen (1972)-moral panic
    • Gender
      • Trowler (1996)
        • Media unlikely to be a pure "window"
        • Distortion
          • Filter-roles are changed to give us a certain view
        • Repitition
          • Constant bombardment of one image-normal
        • Socialisation
          • Desirable norms and values (norm-setting)
        • Invisibility
          • Not seeing certain roles-abnormal. (e.g househusbands)
        • Role models
          • Faces with famous examples of roles-imitation
      • Video games
        • Provenzo (1991)
          • Gender sterotypes-women not named, girlfriend/princess etc
          • Games-"macho"
      • Music lyrics
        • Gender bias
        • Rap-sexist and sexual images of women
        • Images of men-often aggressive & predatory
      • Ferguson (1983)- "cult of femininity" in magazines giving a set of instructions-norms

Comments

No comments have yet been made

Similar Sociology resources:

See all Sociology resources »See all Mass media resources »