Media Studies: THINK! Drink and Drive Campaign
- Created by: Andersonjenny
- Created on: 18-05-16 13:41
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- Media Studies: THINK! Drink and Drive Campaign
- #publooshocker (2013)
- Verisimilitude through use of CCTV camera to appear like a realistic set up
- Ad didn't go as viral as marketing campaign wanted due to it's graphic nature and shocking impact.
- The use of all men in the advert in a daytime setting targets its main audience as well as highlights the time of day doesn't affect the drinking.
- The use of realistic mis en scene with unrealistic event in bathroom reinforces moral message.
- #butalive (2015)
- In the Dog house
- Narrative voice over: Creates a personal narrative other texts didn't use.
- Sound affects to create a larger impact and reinforces serious tone to accident
- The use of high key lighting creates a dark tone to the advert whilst contrastive with humorous background music and ending narrative.
- Photocopying
- Realistic situations with an enigma at the beginning of the video.
- In the Dog house
- Moment of Doubt (2009)
- Posters
- Edited faces together of government bodies to show progression of stages as a drink drinking concequence
- Radio sequence follows the same princliple with voices and use of diegetic sounds to reinforce this
- Radio- Consequences
- Radio sequence follows the same princliple with voices and use of diegetic sounds to reinforce this
- Edited faces together of government bodies to show progression of stages as a drink drinking concequence
- Radio- Consequences
- TV ad
- Originally a Christmas Advert in 2009 its success allowed it to be continually shown over the next several years as well as other campaigns
- High key lighting brings focus to atmosphere change and sets serious tone to the advert. A lack of music reinforces with diegtic sound being used instead to create a sense of realism for the audience.
- Posters
- #publooshocker (2013)
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