media representation quality street

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  • Created by: tia5303
  • Created on: 16-07-20 14:07
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  • representation
    • the representation of gender
      • the image suggest a male dominated society with regards to choice
        • he is in control of the product and is centrally framed
          • this links to Mulveys male gaze theory in relation to the framing.
        • this links to Mulveys male gaze theory in relation to the framing.
        • the male character anchors the audiences eyes to the product which significant phallic symbolism.
          • he is in control of the product and is centrally framed
        • the dress code relates to the modern working buisness man who may be the 'provider' of the brand
        • the women have two stereotypes being relied upon in the advert
          • firstly, that of their need for chocolate, a common and very traditional stereotype that still exists today..
          • secondly, their subservient body language to the dominant man.
            • the implictaion is that to be successful you will need to be romantically led by a man
        • there is also a sense of manipulation with the women distracting the man through romance to access the 'prize' that is the product in the mans lap.
          • this advert could be seen to be representative of the way in which society was moving at this time
        • use of typically feminine colours
      • age
        • this advert is purposely for the young to middle aged adults (25 - 40)
          • this is so they the target audience could see themselves in the characters in the main section of the text
        • this is so they the target audience could see themselves in the characters in the main section of the text
      • ethnicity
        • lack of diversity
        • only white characters
          • both men are also hetrosexual
          • the 3 women in the advert are also presented as straight

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