Media Represenations
- Created by: brooke34
- Created on: 01-05-19 16:01
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- Representations
- Gender
- MULVEY (male gaze) Women are portrayed from the point of view of men for visual pleasure of heterosexual man - camera lingers over curves
- WOLFE (beauty myth) ideal given to women through the media, this pressure felt to adhere to unrealistic standards. This will lead to unhealthy behaviours.
- GAUNTLETT (metrosexual man) rise of GQ magazines showed men to be emotional and caring - still uses images of traditional looking 'man'
- EASTHORPE(the masculine myth) view men to be strong,aggressive and violent
- Liberal feminist would say progression to better view of women.
- Radical say that creates false consciousness as shows only way to be happy is to be pretty.
- Pluarlist says if there was an issue then wouldn't consume products aimed at people
- Marxists say they're used to sell products and reinforce consumerism
- Post Modernists - there's diversity in the media now.
- Age
- Childhood
- child-centred as need priority over others - more educations etc
- Toxic childhood - negative effects (grooming)
- Feminist would say it introduces stereotypes at an early age and sticks through life
- Youths
- Cohen said moral panics - events exaggerated
- constructed by lifestyle (sex and drugs)
- subcultures - immoral and anti-authority
- Marxists say used as form as control for world of work
- Functionalist say reinforces social values and so leads to consensus
- Pluralists say there's variety in the types of young people
- Elderly
- NEWMAN - often seen as high status roles BUT older women are exiled to radio while older men and put with young female news casters
- JANTZ ET AL - see as a burden, dependent.
- Childhood
- Ethnicity
- Van Dijk - content analysis and said blacks stereotyped to
- Criminals - most frequent coverage is criminal / gang related
- Moral Panics - WATSON - black mugger result of rise in rap music
- Threat - from immigrants who only want to take advantage of welfare
- Unimportant - police take approach to not care as white life is more important EG Stephen Lawrence
- Pluralist say there's been an improvement
- BEST AND KELLER - rap culture on estates, showed as symbol of black identity
- Marxists - lead to false consciousness and cause of capitalism - reinforce white cultural values
- Post Modernists say variety in representations that shows how multicultural Britain is
- Not just blacks - asians seen as very sturn and focued on study and white often the lead role and seen as powerful
- Van Dijk - content analysis and said blacks stereotyped to
- Class
- Working Class
- Often seen as an a problem NEWMAN said seen to drink to much etc
- NEWMAN said few tv shows in recent years
- CURRAN - papers aimed at the W.C assume they're not interested in things like politics but focus on celebrities
- Marxists see this as an attempt to destract from inequality of capitalism
- Middle Class
- most media professionals are M.C
- Interests are usually over represented
- Assume all concerns to be the same (decline of moral standards)
- CHAVS
- MacDonald says media makes poverty look like the fault of their own (drug abuse)
- Dismissed as criminals or deviant
- NEWMAN said medias attention is on worst examples - stereotypes
- Marginal coverage in the media
- Wealthy (monarch)
- used to reinforce sense on national identity
- massive attention to events such as weddings etc.
- Neo-marxist say little attention to inequalities / class conflcts
- Marxist say that rich people are rewarded for 'talent' not hard work
- Pluralists say its good as teaches to celebrate success - makes people want to work hard to achieve
- Working Class
- Disability
- Use images for charity and less focus on the person - make us pity them
- BARNES - viewed as super(have powers) burdens (news focus on the carers) victims (more likely to die in dramas) not seen to have sexual desires
- ROSS asked viewers with disabilities and found; show anger towards themselves, restricted number, show can't have a 'normal' life
- ROPER - makes the public feel guilt
- Gender
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