MEDIA LANUAGE THEORISTS
- Created by: Lauralouise011101
- Created on: 04-03-20 15:59
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- MEDIA LANGUAGE THEORIES:
- Barthes: Semiotics
- - Connection between denotation and connotation.
- Culturally our ideologies create hidden meaning behind a sign - these connotations then become a myth.
- Media products are embedded with codes and audiences then decode these products.
- SEMANTIC CODES: Elements of product connoting meaning most understand.
- SYMBOLIC CODES: Elements drilled into us meaning they take on very specific meanings.
- ENIGMA CODES: Mysterious elements leaving audience with questions meaning they consume entire product
- ACTION CODES: Elements suggesting something is about to happen.
- CULTURAL CODES: Elements only understood by specific cultures.
- Levi Strauss: Structuralism (binary opposites)
- All working narratives revolve around the conflict between binary opposites.
- Good vs Evil.
- Man vs Woman
- Young vs Old
- Human vs supernatural
- All working narratives revolve around the conflict between binary opposites.
- Todorov: Narratology
- Implies all narratives follow a similar structure: EQUILIBRIUM,DISRUPTION, BATTLE FOR RESOLUTION, NEW EQUILIBRIUM
- Steve Neales: Genre theory
- 1- Audiences like products due to 'repetition and difference' of genre elements.
- 2- genre is always evolving and has a cycle:
- 5- Parody
- 4- Homage
- 3- pushes boundaries
- 2- classic
- 1- form finds itself.
- Baudrillard: Postmodernism
- The idea that there is no ultimate voice or authority in the media - there is a more creative world revolving around the media that blurs lines between styles and genres and involves mixing or borrowing ideas.
- Images and signs are key features of society.
- Postmodernism challenges established order and questions fixed ideas about identity.
- HYPERREALITY: representations are now more powerful and 'real' than reality.
- SIMULACRUM: image or representation of someone or something
- False realities: social media, reality TV and Disney World.
- The idea that there is no ultimate voice or authority in the media - there is a more creative world revolving around the media that blurs lines between styles and genres and involves mixing or borrowing ideas.
- Barthes: Semiotics
- OPPOSITIONAL TRUTHS AND MEANINGS:
- Proliferation of mass media increases the messages we are exposed to.
- This leads to contradicting messages and opinions and audiences are then unable to distinguish the truth.
- The idea that there is no ultimate voice or authority in the media - there is a more creative world revolving around the media that blurs lines between styles and genres and involves mixing or borrowing ideas.
- Images and signs are key features of society.
- Postmodernism challenges established order and questions fixed ideas about identity.
- HYPERREALITY: representations are now more powerful and 'real' than reality.
- SIMULACRUM: image or representation of someone or something
- False realities: social media, reality TV and Disney World.
- Proliferation of mass media increases the messages we are exposed to.
- MEDIA BLENDING:
- The 'real' media starts to borrow from the 'unreal' media forms such as film
- This sensationalises and brings entertainment.
- The 'real' media starts to borrow from the 'unreal' media forms such as film
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