Media frameworks

  • Created by: holly6901
  • Created on: 19-09-19 11:44
View mindmap
  • Media frameworks
    • Audience
      • Demographics
        • Concerned with numbers and categorising people.
        • Television companies use BARB (Broadcasters Audience Research Board) to analyse viewing figures.
        • Radio stations use RAJAR (Radio Joint Audience Research) statistics to check listening figures.
        • Concerned with basic information
      • Pyschographics
        • Psychographics categorise audiences in terms of needs and motivation.
        • Feelings – moving away from broad groups
      • Mass vs niche
        • Mass is large audiences – for example, the audience for soap operas or football matches (audiences that consume mainstream media).
        • Niche audiences are This would be much smaller – these are usually dedicated, local and influential. Some advertisers would find them appealing as they can target them directly as oppose to a huge varied audience, e.g. BBC4 is targeted at a Niche audience as it predominantly broadcasts Art programmes.
      • Socio economic model
        • Looks at audiences and consider their money and therefore their lifestyle
        • Group A – lawyers, managers Group B – scientists and bank clerks Group C1 – middle management, high class students Group C2 – plumbers, blue-collar skills Group D – post-sorters Group E – unemployed, students, pensioners
    • Language
      • Camera work
        • Positioning
          • What's in the shot
        • Distance
          • High shot, low shot, mid shot
        • Angle
          • High angle, low angle, eye level
      • Editing
        • Cut: Simple transition
        • Dissolve: Bringing a new shot to focus as the old one goes out from focus
        • Fade: Where the old image fades to black
        • The wipe: When a new image 'pushes' an old one off screen
      • Lighting and sound
        • High Key lighting: Well lit
        • Low Key lighting: More shadowy
        • Diegetic lighting/ sound: when lighting/sound comes from the scene
        • Non diegetic lighting/sound: When the lighting appears to be added in
        • Synchronus/asynchronus sound: When the sound does/doesn't match the action on screen
      • Mise en scene
        • Anything that's in the scene
      • SFX
        • Added after filming
        • CGI/ green screen
      • Costume and makeup
        • Indicator of status
        • Colours may have a meaning
    • Representation
      • Realism: When something looks like real life
      • Surrealism: Purposely not realism
      • Theories about representation
        • Laura Mulvey: Male Gaze Theory from the 1970s: Women are framed and objectified in film for male pleasure – maps well onto other media
        • Stuart Hall: the idea that stereotyping, as a form of representation, reduces people to a few simple characteristics or traits
        • Feminist readings, e.g. van Zoonen: the idea that in mainstream culture the visual and narrative codes that are used to construct the male body as spectacle differ from those used to objectify the female body.
        • David Gauntlett: “Identity is complicated, everybody thinks they’ve got one” – looks at new media/web 2.0/changing representations, argues collective media identity/hegemony still is apparent (e.g. Gender – ‘equal/not equal’)
        • David Gauntlett: Media collective identity has become more liberal, pluralistic and fragmented – technology has meant the pursuit of ‘individualism’ is more apparent. In the past the media tended to convey singular, straightforward messages about ideal types of male and female identities, the media today offer us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas.
    • Industry


No comments have yet been made

Similar Media Studies resources:

See all Media Studies resources »See all Media resources »