MEDIA AND GENDER ROLES
- Created by: rosannaaa
- Created on: 03-04-18 12:52
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- MEDIA AND GENDER ROLES IN GENDER
- Media provides role models whom children want to identify and imitate.
- provides clear and rigid stereotypes.
- Men are independent, ambitious 'advice givers', but women are dependent, unambitious 'advice seekers'
- provides clear and rigid stereotypes.
- Men more likely to be shown in autonomous roles within professional contexts
- Whereas women were often occupying familial roles within domestic settings.
- Suggests the media may play a role in reinforcing widespread social stereotypes concerning male and female behaviour.
- Whereas women were often occupying familial roles within domestic settings.
- Children who have more exposure to more popular forms of media tend to display more gender stereotypical views in their behaviours and attitudes. - MCGHEE AND FRUEH 1980
- The media does more than confirm gender typical behaviour, it may also give info to males and females in terms of likely success or adopting behaviours.
- Seeing other people perform gender appropriate behaviours increases the childs belief that they are capable of carrying out such behaviours in the future.
- SELF- EFFICACY (BANDURA).
- Media provides role models whom children want to identify and imitate.
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