MEDIA AND GENDER ROLES

  • Created by: rosannaaa
  • Created on: 03-04-18 12:52
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  • MEDIA AND GENDER ROLES IN GENDER
    • Media provides role models whom children want to identify and imitate.
      • provides clear and rigid stereotypes.
        • Men are independent, ambitious 'advice givers', but women are dependent, unambitious 'advice seekers'
    • Men more likely to be shown in autonomous roles within professional contexts
      • Whereas women were often occupying familial roles within domestic settings.
        • Suggests the media may play a role in reinforcing widespread social stereotypes concerning male and female behaviour.
    • Children who have more exposure to more popular forms of media tend to display more gender stereotypical views in their behaviours and attitudes. - MCGHEE AND FRUEH 1980
      • The media does more than confirm gender typical behaviour, it may also give info to males and females in terms of likely success or adopting behaviours.
    • Seeing other people perform gender appropriate behaviours increases the childs belief that they are capable of carrying out such behaviours in the future.
      • SELF- EFFICACY (BANDURA).

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