The measurement of population characteristics
Population Change - The measurements of population characteristics.
Refers to AQA AS Geography, Chapter 5
- Created by: Bethany
- Created on: 02-04-13 10:44
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- Measurement of Population Characteristics
- Most countries collect data about their populations in a census usually every 10 years
- Employment Characteristics
- Ethnicity
- Educational Attainment
- Patterns of Social Activity
- Housing Type/ Ownership
- Censuses do have problems. Some feel the infringe privacy, some do not return forms, and political conditions in some countries make them difficult to organise.
- In the UK, data is collected by local government area and postcode. The smallest area covered by one census collector is the enumeration district
- Of use to governments: Provide a basic for allocation of resources to services (health, education, employment)
- Of use to non-governmental bodies: For utilities, retailers, advertisers, financial services...
- On an national government level a census:
- Records the previous 10 years of trends, which can enable planning for social services.
- Prediction of national population change and migration patterns.
- Estimation of national housing demands.
- Estimation of national transport demands.
- Provides a snapshot of diversity in a country.
- For businesses and commerce a census:
- Can provide information on regional lifestyles when combined with credit card data.
- Enables targeted marketing based on postcode areas.
- Enables retailers to invest in optimum locations with high spending power.
- Allows firms to target goods to stores bases on profile of the population (e.g. prepared foods for young singles)
- Most countries collect data about their populations in a census usually every 10 years
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