The measurement of population characteristics

Population Change - The measurements of population characteristics.

Refers to AQA AS Geography, Chapter 5

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  • Created by: Bethany
  • Created on: 02-04-13 10:44
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  • Measurement of Population Characteristics
    • Most countries collect data about their populations in a census usually every 10 years
      • Employment Characteristics
      • Ethnicity
      • Educational Attainment
      • Patterns of Social Activity
      • Housing Type/ Ownership
      • Censuses do have problems. Some feel the infringe privacy, some do not return forms, and political conditions in some countries make them difficult to organise.
    • In the UK, data is collected by local government area and postcode. The smallest area covered by one census collector is the enumeration district
      • Of use to governments: Provide a basic for allocation of resources to services (health, education, employment)
      • Of use to non-governmental bodies: For utilities, retailers, advertisers, financial services...
    • On an national government level a census:
      • Records the previous 10 years of trends, which can enable planning for social services.
      • Prediction of national population change and migration patterns.
      • Estimation of national housing demands.
      • Estimation of national transport demands.
      • Provides a snapshot of diversity in a country.
    • For businesses and commerce a census:
      • Can provide information on regional lifestyles when combined with credit card data.
      • Enables targeted marketing based on postcode areas.
      • Enables retailers to invest in optimum locations with high spending power.
      • Allows firms to target goods to stores bases on profile of the population (e.g. prepared foods for young singles)


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