Case Study: McDonalds
- Created by: 09arashid
- Created on: 07-04-15 13:29
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- McDonalds
- CONTEXT
- First restaurant opened in 1955 in the USA.
- 31,000 restaurants in 120 countries
- 1200 restaurants in the UK
- First UK branch opened in 1974.
- Over 50 million customers a day.
- NEGATIVE IMPACTS
- Social
- Changes cultural tastes e.g. India.
- Responsible for 75% of premature deaths in the UK.
- Opening restruants in hospitals.
- Food is extremely unhealthy.
- Links to diseases such as cancer and heart disease.
- Advertising its food as nutritious is unethical.
- Environment/ Animals
- Business practise affects the environment.
- Destruction of the rainforest to make way for cattle ranching.
- Animal Welfare
- Millions of tons of packaging produced.
- Windowless factory farms.
- Social
- Glocalisation
- Products developed by global companies to meet local laws/ tastes.
- McArabia
- Made using local products.
- Sourcing goods inside the local economy.
- CONTEXT
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