Case Study: McDonalds

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  • Created by: 09arashid
  • Created on: 07-04-15 13:29
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  • McDonalds
    • CONTEXT
      • First restaurant opened in 1955 in the USA.
      • 31,000 restaurants in 120 countries
      • 1200 restaurants in the UK
      • First UK branch opened in 1974.
      • Over 50 million customers a day.
    • NEGATIVE IMPACTS
      • Social
        • Changes cultural tastes e.g. India.
        • Responsible for 75% of premature deaths in the UK.
        • Opening restruants in hospitals.
        • Food is extremely unhealthy.
          • Links to diseases such as cancer and heart disease.
        • Advertising its food as nutritious is unethical.
      • Environment/ Animals
        • Business practise affects the environment.
        • Destruction of the rainforest to make way for cattle ranching.
        • Animal Welfare
        • Millions of tons of packaging produced.
        • Windowless factory farms.
    • Glocalisation
      • Products developed by global companies to meet local laws/ tastes.
      • McArabia
        • Made using local products.
      • Sourcing goods inside the local economy.

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