McCulloch five stage cycle

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  • McCulloch five stage cycle
    • Pre-problem stage
      • the launch of a campaign the issue exists
    • 2 Alarmed discovery
      • euphoric enthusiasm, proposed action, public and media engagement
    • 3 realising cost
      • the cost to make significant improvements is concerning, can cost a lot of £ a year
    • 4 gradual decline
      • media lose interest, new issues are found, public interest drops
    • 5 post problem stage
      • toughest test for pressure groups,need to re engage the public and media, known as 'old news'


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