McCulloch five stage cycle
- Created by: kenniann27
- Created on: 15-02-14 21:10
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- McCulloch five stage cycle
- Pre-problem stage
- the launch of a campaign the issue exists
- 2 Alarmed discovery
- euphoric enthusiasm, proposed action, public and media engagement
- 3 realising cost
- the cost to make significant improvements is concerning, can cost a lot of £ a year
- 4 gradual decline
- media lose interest, new issues are found, public interest drops
- 5 post problem stage
- toughest test for pressure groups,need to re engage the public and media, known as 'old news'
- Pre-problem stage
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