Mass media
- Created by: rooodboii_001
- Created on: 10-05-14 14:56
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- Mass Media - secondary socialisation
- Role of media in socialisation
- Representation of social groups - media=selective; may be biased or stereotypical of social groups
- Imitation - indivs influenced by media so much they copy what they've seen ("copycat" incidents)
- Role models - +ve or -ve
- Consumer culture - advertising;
- Theory
- Marxists - mass media responsible for the spread of pop culture; media supports capitalist system 1. encourages "false needs" 2. discourages any critical thoughts ( particularly those that question the capitalise system)
- Media effects
- -> debates on how influential media is in shaping thoughts and beliefs of indivs ->media has direct and powerful effect on its audience (hypodermic model) developed = media hasd built up effects over time (drip-drip effect) -> people interpret media messages in diff. ways - no evidence audience passively accept whats being fed to the,
- Role of media in socialisation
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