Mass Media Part 2

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  • Created by: Tamisha
  • Created on: 22-04-14 15:12
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  • Mass Media Part 2
    • Moral Panic
      • The false worry about people and deviance in society.
      • Deviance amplification model.
        • A small group of people commit an act of deviance
          • The media pick the story up. A problem group is identified.
            • The media concentrate on that group in the news.
              • Causes of this deviant act are exxagerated
                • The group are labelled as folk devils and stereotyping occurs
                  • Moral panic occurs as the public think the group is a threat/harm to them.
                    • More social control.
                      • A small group of people commit an act of deviance
                        • The media pick the story up. A problem group is identified.
                          • The media concentrate on that group in the news.
                            • Causes of this deviant act are exxagerated
                              • The group are labelled as folk devils and stereotyping occurs
                                • Moral panic occurs as the public think the group is a threat/harm to them.
                                  • More social control.
      • The impact on society.
        • Sociological views
          • Marxist-
            • dislike the media as they reinforce the hierarchy of the RC over the WC and false class consciousness
          • Feminist
            • dislike the media as it reinforces gender roles and patriarchy
          • Functionalist
            • elieve the media is beneficial as it reinforces social order
        • What Media reinforces and how.
          • Gender roles- adverts, childrens programmes
          • Patriachy- soaps and music videos
          • Political socialisation- debates and the news
          • Stereotypes- soaps.
        • Media dominates family life; whereas before families were hardworking, hierarchical and communicative around the hearth
      • The media representations..
        • Age
          • Children are represented in a variety of ways. Children are often not held accountable for their actions.
          • The news amplifies stories on youths to make their deviance and criminal acts appear more often in the media.
            • Albert Cohen says that teens are often used as scrapegoats this leads to self fulfilling propehcy
          • Elderly are often seen as weak and dependant on others, they can be seen as mentally challenged and grumpy.
        • Ethnicity
          • People are free to upload racist information on the internet.
          • Black were often seen as servants to the RC
            • No respect or status in society
          • Black people portrayed as criminals
          • Source of comedy
        • Gender
          • Women  portrated as helpless victims
          • Less capable and less intelligent compared to men
          • Housewives and sex objects
          • This is changing due to less sexism.
      • Politics
        • Political socialisation
          • your learning of political values, beliefs and preferences
        • Curtis and Mair 2008
          • The press has too much influence on how people vote
          • Negative coverage of politicians and politics has discouraged people from voting
          • If newspaper readership declines- Fewer people will be exposed to the press’ supposedly negative coverage of politics and politicians that discourages people from voting at all
        • Newspapers can biased towards one political party, this leads to increased votes.
      • Power
        • In Britain, the press is owned by a very small number of companies. This gives them alot of power
        • Pluralist view
          • A range of views and interests exist in society
          • No single group dominate
          • The range of views is reflected in the wide variety of newspapers and magazines avaliable
          • press owners DO NOT control content.
          • Consumers affect content through market power
        • Conflict view
          • Mass media is controlled by a powerful elite
          • Control content in their own economical interests
          • Ideological control
        • Agenda setting
          • The media set the agenda by focusing onsome issues  and ignoring others

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