Globalisation and Popular culture
- Created by: shanisep10
- Created on: 09-04-14 15:19
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- Mass media, Globalisation and Popular culture
- Popular Culture
- sometimes called mass culture/low culture
- Highly commercialised - mass produced, standardised and short-lived products - often trivial content seen by many as of no lasting artistic value
- Products designed to be sold on global mass market to make profit for the large 'cultural industry' corporations that produce them
- aimed at popular tastes - 'easy-to-understand entertainment' - e.g Soaps, The Sun, heat, pop music
- Postmodernist View
- inhabit a world shaped by the media - media imagery and representations become our reality - RPG i.e World of Warcraft - our view of reality formed through media imagery rather than personal experience
- Baudarillard - live in a media saturated society - distorted view of the world due to media imagery - 'hyperreality'
- Garrod (2004) - Reality TV shows (TOWIE, MIC) are blurring the distinction between 'reality' and 'hyperreality'
- Strinati (1995) - emphasises the importance and power of the mass media in shaping consumer choice
- Globalisation
- The way cultures in different countries have become more alike, sharing increasingly similar consumer products and ways of life - undermined national and local cultures
- Flew (2002) - new media technologies has played an important role in the development of a global popular culture
- Companies like McDonald's, Coca-Cola, Starbucks and Sony are symbols that can be recognised across the world
- Ritzer (2008)
- McDonald's is now a worldwide business - 26,500 restaurants in more than 119 countries (in 2007); Pizza hut and KFC in 100 countries, Subway in 72 countries
- TV companies sell their programmes as well - Big Brother, X Factor etc. Who Wants to be a Millionaire? (106 countries)
- US and UK singers known globally e.g Adele, Michael Jackson etc
- English dominant second language gloabally
- US and UK singers known globally e.g Adele, Michael Jackson etc
- TV companies sell their programmes as well - Big Brother, X Factor etc. Who Wants to be a Millionaire? (106 countries)
- McDonald's is now a worldwide business - 26,500 restaurants in more than 119 countries (in 2007); Pizza hut and KFC in 100 countries, Subway in 72 countries
- Pluralist view
- No such thing as popular/mass culture.
- Internet, TV etc give consumers diversity of cultural choice and opportunity to create own media products
- Consumers have more choice and knowledge available to them now
- Marxist View
- argues maintains ideological hegemony and power of dominant social class - because lulled into uncritical, undemanding passivity - less likely to challenge dominant ideas
- Fenton (1999) - global rarely means universal - more like process of cultural imperialism - films, music, shows have led to the Westernatisaion of cultures - especially American media - Disneyfication
- Popular Culture
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