Sociology Mass Media Part 1
- Created by: Tamisha
- Created on: 22-04-14 13:48
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- Mass Media
- Significance of New Media.
- New Media
- Anything that uses new technology that usually involves some process of convergence.
- New media is most likely to be digital, interactive and dispersed.
- Uses of New Media
- Social networking, dating, gaming, music downloads, information, news, and education
- Stastics
- 75% of households have internet access.
- Internet use is higher in young people.
- Advertisers spend more money on adverts online than on TV.
- The media is used for:
- Buying and selling, education, social networking, paying bills, access to news and entertainment.
- Pros and cons of new media on individuals and society.
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- Consumer society builds as it is cheaper and quicker for companies to advertise on the internet.
- Faster for many functions e.g. advertising.
- The internet enables us to be more democratic.
- Widens consumer choice.
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- Exploites Working Class through news and stereotypes.
- Reinforces the digital divide.
- Lack of regulation
- Higher risk of criminal behaviour
- Enhances the power of the powerful.
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- New Media
- Analysing the media.
- Broadcasting
- Lots are finacely privatised
- PSB: Public Service Broadcasting
- BBC
- CSB: Commercial Service Broadcasting
- Patterns of Consumption
- People watch less TV
- BBC 2 AND 4 use elabortad code, so restricts the WC
- Sociological views.
- Feminist
- dislike how women are portrayed; women that go against portrayal are seen as deviant
- Marxist
- selective as it exploits the WC; it is always from the point of view of the RC and those in power
- Functionalist
- socialises us with N&V’s, gender roles etc
- Feminist
- The press
- Broadsheet
- The Guardian, The Indenpendent.
- Tabloid
- The Sun, Heat.
- Sociological views.
- Marxist:
- division of labour is kept as WC cannot become socially mobile due to poor access to information
- Feminist
- dislike how women are portrayed; women that go against portrayal are seen as deviant
- Functionalist
- media reinforces social order through the N&V’s system
- Marxist:
- Broadsheet
- Broadcasting
- Electronic Media
- Different types
- Social Networking, TV, Broadband, Computer.
- Twitter, Facebook, Sky, BT, Google, Youtube
- Patterns of consumption
- Internet, mobiles & TV have the highest patterns of consumption. RC are more likely to have internet access than WC. Younger people (aged 16-24) are more likely to use the internet
- Sociological Views
- Functionalist
- Provide information
- Marxist
- dislike as it benefits the RC and reinforces the digital divide
- Feminist
- dislike as it present women in a derogatory way e.g. ***********
- Functionalist
- Different types
- Audience theroies
- Hypodermic Syringe Theroy
- See thats the media injects information and views into the audience.
- Audience is seen as passive and homogenous
- The Media controls the audience.
- Uses and Gratification model.
- The media does not control the audience, the audience controls the media.
- The audience get what they want from the media.
- 5 uses
- Information, Personal identity, Personal relationships, entertainmet and escapism.
- The media has an effect on the audience
- MaMarxist – it has a negative immediate effect on the audience as they control us to have particular behaviour e.g. hierarchy
- Hyperdermic syringe model – the media controls our behaviour as we are given daily injections
- Imitation – we copy what we see
- Functionalists believe values are learnt through the media
- The Media DOES NOT have an effect on the audience.
- we expose ourselves to what we chose so only learn what we wish to learn
- Selective retention – we only remember the information that means something to us
- Selective exposure – we only expose ourselves to the media that interests us
- Selective perception – we all interpret the media in different ways, so our behaviour is not immediately or directly affected in the same way
- Hypodermic Syringe Theroy
- Significance of New Media.
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