Mass Tourism in Jamaica (Case Study)

  • Created by: benclist
  • Created on: 06-06-16 18:52
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  • Mass Tourism in Jamaica
    • Advantages of Mass Tourism
      • It brings jobs to locals who rely on subsistence farming. 200,000 Jamaicans work in tourism.
      • New infrastructure (such as communications and airports) benefit locals.
      • Temporary construction jobs.
      • The economy benefits from taxation, jobs and tourists spending money.
      • Increases awareness of need for nature conservation
      • Money can be used to protect and repair environment.
    • Disadvantages
      • Jobs are seasonal so locals may live poorly.
      • Construction of infrastructure can harm the environment.
      • The money earn't goes to foreign-owned companies which doesn't boost local economy
      • Farmers may sell their land - this reduces local food production. Also, food has to be imported for fussy tourists who like their country's food.
      • Cultures may clash, such as drugs and alcohol.
      • Travel produces CO2 and local water sources and run dry or be polluted.
    • Background
      • With over 2 million visitors, it's one of the Caribbean's most attractive countries.
        • It brings jobs to locals who rely on subsistence farming. 200,000 Jamaicans work in tourism.
      • With culture, beaches (in it's capital, Kingston), water sports and its increasing golf popularity (Montego Bay), it has a lot to offer to tourists.
      • Over 20% of population has a part in tourism.
      • Contributes to over 20% of their GDP.
    • Keeping their tourism successful
      • Ecotourism: Since it popularity is increasing, they are spreading tourists around the country to places like Blue Mountains. Nature reserves and eco-lodges are being built quickly. Low densities of people keep the area from environmental damage.
      • Community tourism: People have been living in local's houses, B&B style. Their needs are provided by local sources. It gives tourists a sense of culture and connects them with the locals. It also supports local businesses and the money stays in the country.


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