Mass Media - Sociologists Views: Marxism and Neo Marxism
- Created by: Revising244
- Created on: 16-04-21 11:13
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- Mass media: Sociologists
- Marxists
- Althusser: Media is apart of the ideological state apparatus - a form of capitalist brainwashing
- Miliband: Role of media is to shape how we think about the world, suggest audiences are rarely informed about important issues. The capitalist system is rarely challenged or criticised.
- Turnstall and Palmer: Governments no longer interested controlling activities of media owners because they need their support to either gain power or hang onto it
- Curran: Evidence from Murdoc's media empire. Papers change political alliamce to ensure the government ket them do what they want and make profit.
- They acted as a phantom prime minister under Thatcher but supported Blair once he was in power.
- A03
- Assumes that the audience is passive
- Economically deterministic - only focuses on profit
- We can chose actively to engage in media / capitalism
- Media owners can't control all content of media (Editors and Journalists do)
- Neo-marxism (Hegemonic)
- GUMG
- Argues that journalists aren't motivated by a desire to defend capitalist interests.
- Media companies are profit - making businesses. They write stories which make them money, Avoiding controversial topics.
- Capitalism is presented as 'normal' and 'acceptable' as no alternative is presented/
- Media companies are profit - making businesses. They write stories which make them money, Avoiding controversial topics.
- Suggests that the media content does support whoever is in the capitalist system but this is an unintended by-product of the social backgrounds of journalists and broadcasters rather than a conscious capitalist conspiracy
- Argues that journalists aren't motivated by a desire to defend capitalist interests.
- Barnett and Weymour: TV has become dumbed down - there are less documentaries on TV now - this means audiences are less educated, therefore not challenging the dominant ideology and then creating false class consciousness
- GUMG
- Marxists
- AO3
- Not all journalists are right-wing - newspapers exist with left leaning viewers
- Whale - The media content reflects the demands of the audience
- We have diversity in the media - we can chose to read / watch what we want
- Hard to prove the relationship between hegemony and views
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