MASS MEDIA - P. 1

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  • Created by: nicolegc1
  • Created on: 23-03-18 13:59
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  • MASS MEDIA
    • IMPACT ON AUDIENCE
      • 'hypothermic syringe' model
        • direct influence on audience
        • 'injected' by media like a drug which modifies their behaviour
        • discredeted by most sociologists
          • 1940-1930s view
        • passive audience
        • Scared of the effects of Mass Media because they think they can't reject messages of media
          • RELATED ISSUES
            • Censorship?
              • is liberal  because no evidence of violent images and people's behaviour
            • Media's messages depends on audience receiving it. Many which are ...
              • Media literate
                • able to understand factors behind the messages
              • The 'uses and gratification' approach
                • audience has power over deciding what to be influenced by
                  • depends on;
                    • Personality
                    • Interests
                    • Views
                    • lifestyle
              • Decoding approach
      • The 'uses and gratification' approach
        • audience has power over deciding what to be influenced by
          • depends on;
            • Personality
            • Interests
            • Views
            • lifestyle
      • Decoding approach
    • RELATED ISSUES
      • Censorship?
        • is liberal  because no evidence of violent images and people's behaviour
      • Media's messages depends on audience receiving it. Many which are ...
        • Media literate
          • able to understand factors behind the messages
    • Moral panic
      • Exaggerate and sensationalize events to increase readers= more profit
      • (DEVELOPS INTO...)  deviance amplification
        • (which is ...:) chain of events which lead to greater deviance
    • POWER
      • Newscorp
        • owned by; Rupert Murdoch

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