MASS MEDIA - P. 1
- Created by: nicolegc1
- Created on: 23-03-18 13:59
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- MASS MEDIA
- IMPACT ON AUDIENCE
- 'hypothermic syringe' model
- direct influence on audience
- 'injected' by media like a drug which modifies their behaviour
- discredeted by most sociologists
- 1940-1930s view
- passive audience
- Scared of the effects of Mass Media because they think they can't reject messages of media
- RELATED ISSUES
- Censorship?
- is liberal because no evidence of violent images and people's behaviour
- Media's messages depends on audience receiving it. Many which are ...
- Media literate
- able to understand factors behind the messages
- The 'uses and gratification' approach
- audience has power over deciding what to be influenced by
- depends on;
- Personality
- Interests
- Views
- lifestyle
- depends on;
- audience has power over deciding what to be influenced by
- Decoding approach
- Media literate
- Censorship?
- RELATED ISSUES
- The 'uses and gratification' approach
- audience has power over deciding what to be influenced by
- depends on;
- Personality
- Interests
- Views
- lifestyle
- depends on;
- audience has power over deciding what to be influenced by
- Decoding approach
- 'hypothermic syringe' model
- RELATED ISSUES
- Censorship?
- is liberal because no evidence of violent images and people's behaviour
- Media's messages depends on audience receiving it. Many which are ...
- Media literate
- able to understand factors behind the messages
- Media literate
- Censorship?
- Moral panic
- Exaggerate and sensationalize events to increase readers= more profit
- (DEVELOPS INTO...) deviance amplification
- (which is ...:) chain of events which lead to greater deviance
- POWER
- Newscorp
- owned by; Rupert Murdoch
- Newscorp
- IMPACT ON AUDIENCE
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