Mass Media
- Created by: hibah
- Created on: 26-11-16 16:56
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- Mass Media
- Mass media: form of communication that reaches a large audience. eg: newspapers
- Effects of the Media
- Hypodermic Syringe Model: People who are the bourgeoisie influence our opinions. Information from the media is immediately transmitted into our brains
- Decoding Approach: Different people interpret programmes differently depending on who they are or other social factors.
- Uses and Gratifications: Focuses on what the audience does with the media. Examines individuals needs gratified by the media.
- Personal Identitiy:find someone you aspire to be.
- Personal Relationships: Real life comparisons
- Entertainment: Diversion and lightens mood
- Theories
- The Pluralist Approach: Range of views and interests in society. No single group dominates.
- The conflict approach: owners of newspapers (like Rupert Murdock
- Representation of black people in the media.
- 'Little Black Samba': Black woman was wearing the maid's clothes. Tigers like dark meat suggesting black people are different to others. Water is clear, goes black after washing a black child.
- Lack of importance through invisibility in the media.
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