Marketing: Promotion

HideShow resource information
  • Created by: Ailish
  • Created on: 05-05-13 16:35
View mindmap
  • Marketing-Promotion
    • Advertising
      • E.g. TV, radio, newspapers, billboards.
    • Sponsorship
      • This involves one company giving the other money to display there company name e.g. mecca bingo and wigan.
    • Direct mailing
      • This involves dropping leaflets through letter boxes. It is very effective for smaller businesses because it is cheap and targets lochal areas.
    • Personal selling
      • This involves door-to-door salesmen. Although customers don't often like this method.
    • Public relations
      • This involves creating a posirive image about your company via the media e.g.balcarras gives money to chariety and the echo writes about it.
    • Celebrity endorsement
      • This involves a celebrity using the product and stating how good it is.
    • Sales promotion
      • This involves the use of promotional offers such as: BOGOF, 50% off, free samples, competitions and vouchers.


No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing mix resources »