Marketing: Promotion
- Created by: Ailish
- Created on: 05-05-13 16:35
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- Marketing-Promotion
- Advertising
- E.g. TV, radio, newspapers, billboards.
- Sponsorship
- This involves one company giving the other money to display there company name e.g. mecca bingo and wigan.
- Direct mailing
- This involves dropping leaflets through letter boxes. It is very effective for smaller businesses because it is cheap and targets lochal areas.
- Personal selling
- This involves door-to-door salesmen. Although customers don't often like this method.
- Public relations
- This involves creating a posirive image about your company via the media e.g.balcarras gives money to chariety and the echo writes about it.
- Celebrity endorsement
- This involves a celebrity using the product and stating how good it is.
- Sales promotion
- This involves the use of promotional offers such as: BOGOF, 50% off, free samples, competitions and vouchers.
- Advertising
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