Marketing Mix- Product

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  • Marketing mix- Product
    • New Product Design
      • 1. Generating ideas through different methods. eg brainstorming
      • 2. screening the ideas to come up with a specific idea
      • 3. development and testing the concept
      • 4. Analysis of costs, sales forcecasts and likely profits
      • 5. market testing of the concept
      • 6. product launch
    • Influences on the development of goods and service
      • Technology
      • Competitors' actions
      • the entrepreneurial skills of managers and owners
      • USP
    • Boston Matrix


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