Marketing
- Created by: BHales
- Created on: 18-05-15 17:20
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- MARKETING
- What is Marketing?
- Gathering data about customers, competitors and market trends
- Market Research
- Identify market trends
- Customer feedback, positive or negative
- Aids pricing strategys
- Helps to meet customers needs
- Competitor analysis
- Always changing
- Market Research
- Gathering data about customers, competitors and market trends
- SECONDARY
- Gathering existing data that has already been produced
- Articles
- Internet
- Newspapers
- Books
- DVD/CD's
- Blogs
- Gathering existing data that has already been produced
- PRIMARY
- Gathering data that has not been collected before (new)
- Focus groups
- Consumer Trials
- Observations
- Questionnaire and surveys
- Hall tests
- Gathering data that has not been collected before (new)
- What is Marketing?
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