Marketing

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  • Created by: BHales
  • Created on: 18-05-15 17:20
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  • MARKETING
    • What is Marketing?
      • Gathering data about customers, competitors and market trends
        • Market Research
          • Identify market trends
          • Customer feedback, positive or negative
          • Aids pricing strategys
          • Helps to meet customers needs
          • Competitor analysis
        • Always changing
    • SECONDARY
      • Gathering existing data that has already been produced
        • Articles
        • Internet
        • Newspapers
        • Books
        • DVD/CD's
        • Blogs
    • PRIMARY
      • Gathering data that has not been collected before (new)
        • Focus groups
        • Consumer Trials
        • Observations
        • Questionnaire and surveys
        • Hall tests

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