Marketing - sony
- Created by: Aine
- Created on: 21-05-14 18:07
View mindmap
- Marketing - Sony
- Digital Technology
- Web 2.0 - easier to use the internet - more people use it.
- Social Networking sites: MySpace, Twitter, Facebook
- Tv
- Adverts for artists, Sony products as it is an example of vertical integration
- E.g - Sony - produces films, music, phones, dvd players, playstation, sony ericsson
- This is cross media convergence (the different companies working together)
- Results in synergy, E.G. Sony artists song is the theme tune for a game or film, which could be played on playstation or sony DVD player. To advertise the game or film, the song would be played which also advertises the artist
- This is cross media convergence (the different companies working together)
- E.g - Sony - produces films, music, phones, dvd players, playstation, sony ericsson
- Syco, 50% simon cowel and 50% Sony
- Created x Factor - good way to find and promote old and up and coming artists that will be signed to Sony
- Adverts for artists, Sony products as it is an example of vertical integration
- Radio 1 - chipmunk, usher, scouting for girls, alicia keys
- Gigs
- They do not have their own organised gig however sony artists do appear at festivals
- Magazines - interviews
- Digital Technology
Similar Media Studies resources:
Teacher recommended
Comments
No comments have yet been made