Market research

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  • Marketing
    • Types of market research
      • desk
        • Pros
          • Cheap to gather, can do it quickly/easily, can get lots of information
        • Cons
          • It's secondary information and information may not be fully relevant
        • Methods of market research
          • Field
            • Pros
              • Primary information, you can ask the questions relevant to your needs, target a market easier
            • Cons
              • Expensive to gather, time consuming, may have to have staff training to know the right questions to ask and how to approach the public
          • Desk research mainly consists of searching the internet for information relevant to you. E.g government reports, fashion trends etc.
          • Field research consists of interacting with the public asking them things relevant to your needs. E.g questionnaires, taste tests, telephone surveys, consumer panel etc.
      • Field
        • Pros
          • Primary information, you can ask the questions relevant to your needs, target a market easier
        • Cons
          • Expensive to gather, time consuming, may have to have staff training to know the right questions to ask and how to approach the public

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