Introduction to marketing
- Created by: Ailish
- Created on: 05-05-13 15:56
View mindmap
- Marketing
- Market segments
- age, gender, income, location, socio-economic groups.
- Businesses group buyers together in order to target packaging and advertising, make different types of products, to help meet customers needs.
- age, gender, income, location, socio-economic groups.
- Market research
- This is the process of gaining information about customers in order to meet their needs.
- Primary/feild research e.g. questionaires,tests and phone interviews.
- Advantages-data is up to date, relevent to the product, specific to the product.
- Disadvantages- expensive to collect, time consuming, needs a large sample size to be accurate.
- Secondary/desk research e.g. internet and newspapers.
- Advantages- cheaper and quicker, data is easily found.
- Disadvantages- it is not always relevent to your needs, can be unreliable and out of date.
- Market segments
Comments
No comments have yet been made