marketing objectives

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  • Marketing Objectives
    • Marketing Objectives
      • MUST BE CONSISTENT WITH CORPORATE AIMS AND OBJECTIVES
      • Depends on aims and priorities of business
      • Could be.........
        • size (sales or market share)
        • Market Positioning
          • Niche or mass
        • Innovation
          • Increase in Product Range
        • Creation of Brand Loyalty
        • security
          • efficiency measures
    • Internal Influences
      • Type of product
      • corporate aims and objectives
      • size of business
      • Human Resources
      • Operations Management
    • External Influences
      • Economic state of market
      • Competitiors
      • Technological Change
      • P = Pestle E=Economic S=Social T=Technology L=Legal E=Enviro
  • Could be.........
    • size (sales or market share)
    • Market Positioning
      • Niche or mass
    • Innovation
      • Increase in Product Range
    • Creation of Brand Loyalty
    • security
      • efficiency measures
  • rough start - add more notes for extra revision

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