marketing mix
- Created by: 15firtisa
- Created on: 10-04-19 11:16
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- marketing mix
- the 4 P`s
- product
- it fulfils the needs of people, needs to have a clear understanding of what it will be so it can be successfully sold in shops.
- price
- the price will impact whether or not it will be a good seller. consider competitors prices but making sure you can still make profit.
- promotion
- includes many things like advertising, social media interactions, emailing or video marketing.
- e.g. all advertisements need to catch the eye of all customers and make them want to but the product, if advertising on insta then using major influences will also gain customers
- includes many things like advertising, social media interactions, emailing or video marketing.
- place
- everything needs to be at the right price, place and time for it to be successful therefore needs to make sure the business is set up in a location that will be beneficial
- e.g. if you have major competitors in the centre of town/city or in a shopping hall like Meadowhall then you wont benefit having your business outside of town because most people would just go into town to shop.
- everything needs to be at the right price, place and time for it to be successful therefore needs to make sure the business is set up in a location that will be beneficial
- product
- services
- needs to be easy to use
- make sure it is accessible
- staff need to be informed
- need to know what's going on and what is on sale etc
- delivery service
- make sure that everything arrives on time
- make sure nothing gets damaged
- guarantee
- have a warranty for a few years
- needs to be easy to use
- product development
- design
- things customers want but are reliable and easy to use
- price
- customers are willing to pay the amount you want to charge
- expected
- sales
- cost of development
- make sure the reason they are returning can be justified
- design
- extension stagey
- price cutting
- increase advertising
- update the packaging
- add more features
- reach out to more people
- strategies to get people to but more of the product
- but more regularly
- the 4 P`s
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