product differentiation

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  • Marketing Mix
    • Product
      • Consumer product
        • Convenience products.
          • Bread
        • Shopping.
          • Clothes
        • Speciality product
          • Designer sunglasses
        • Unsought
          • A light bulb
      • Consumer services
        • Convenience
          • Cashtill
        • Shopping
          • Hair dresser
        • Specialtity
          • Physiotherapist
        • Unsought
          • Plumber
      • Performance, features, reliability, durability, aesthetics, packaging, economies, brand name and ease of manufacture.
      • Product cannibalisation is when an existing product sales are reduced by a new product.
    • Input
      • Land
      • Labour
      • Capital
      • Enterprise
    • Output
      • Input
        • Land
        • Labour
        • Capital
        • Enterprise
      • Product
        • Goods
        • Service
    • Branding
      • Powerful brands conduct higher consumer loyalty.
        • Heinz ketchup
        • Cocacola
        • 35% less costs involved in making new product under existing brand
      • Product differentiation
        • Anything that distinguishes the brand.
        • Man Utd
          • Man City
        • Man City
    • Packaging
      • Product
        • Consumer product
          • Convenience products.
            • Bread
          • Shopping.
            • Clothes
          • Speciality product
            • Designer sunglasses
          • Unsought
            • A light bulb
        • Consumer services
          • Convenience
            • Cashtill
          • Shopping
            • Hair dresser
          • Specialtity
            • Physiotherapist
          • Unsought
            • Plumber
        • Performance, features, reliability, durability, aesthetics, packaging, economies, brand name and ease of manufacture.
        • Product cannibalisation is when an existing product sales are reduced by a new product.
      • Protects the item.
      • targets different segments
      • Enhances brand image.
      • Can add value.
      • Provides information

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