product differentiation
- Created by: odustan
- Created on: 28-11-15 12:04
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- Marketing Mix
- Product
- Consumer product
- Convenience products.
- Bread
- Shopping.
- Clothes
- Speciality product
- Designer sunglasses
- Unsought
- A light bulb
- Convenience products.
- Consumer services
- Convenience
- Cashtill
- Shopping
- Hair dresser
- Specialtity
- Physiotherapist
- Unsought
- Plumber
- Convenience
- Performance, features, reliability, durability, aesthetics, packaging, economies, brand name and ease of manufacture.
- Product cannibalisation is when an existing product sales are reduced by a new product.
- Consumer product
- Input
- Land
- Labour
- Capital
- Enterprise
- Output
- Input
- Land
- Labour
- Capital
- Enterprise
- Product
- Goods
- Service
- Input
- Branding
- Powerful brands conduct higher consumer loyalty.
- Heinz ketchup
- Cocacola
- 35% less costs involved in making new product under existing brand
- Product differentiation
- Anything that distinguishes the brand.
- Man Utd
- Man City
- Man City
- Powerful brands conduct higher consumer loyalty.
- Packaging
- Product
- Consumer product
- Convenience products.
- Bread
- Shopping.
- Clothes
- Speciality product
- Designer sunglasses
- Unsought
- A light bulb
- Convenience products.
- Consumer services
- Convenience
- Cashtill
- Shopping
- Hair dresser
- Specialtity
- Physiotherapist
- Unsought
- Plumber
- Convenience
- Performance, features, reliability, durability, aesthetics, packaging, economies, brand name and ease of manufacture.
- Product cannibalisation is when an existing product sales are reduced by a new product.
- Consumer product
- Protects the item.
- targets different segments
- Enhances brand image.
- Can add value.
- Provides information
- Product
- Product
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