marketing and people

  • Created by: sarah
  • Created on: 19-04-19 15:18
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  • Business - Marketing and People
    • Niche and mass
      • appeals to a small group
      • can advertise in more places
    • market share
      • sales of x /total sales in the market x100
    • dynamic market
      • something that is always changing
        • example: e online retailing
    • Market research
      • product orientation> product is most important
      • market orientation > consumer is most important
      • primary research > done first time
      • secondary research > already found
      • quantitative and qualitative
        • numbers
        • feelings
    • marjet segmentation
      • geographic
      • psychographic
      • religion
      • demographic
    • design mix
      • price
      • function
      • aesthetic
      • competitive advantage
        • cost advantage
          • a business with skilled workforce
        • differentiation advantage
          • creating superior value for customers
    • adding value
      • how a business adds value?
        • design> develop new tech
        • production> achieve good quality
        • marketing> creating product more desirable
    • promotion
      • above the line
        • advertising to a mass audience
      • below the line
        • personal advertising
    • pricing strategies
      • cost-plus
      • skimming
      • competitive
      • penetration
      • predotary
      • psychological
      • viral marketing
      • emotional marketing
    • Branding
      • manufacturer brand
      • own label brand
      • how to set up a strong brand
        • usp,advertising ,sponsorship,social media
    • Marketing strategies
      • product life cycle
        • 1.development
        • 2. intro
        • 3. growth
        • 4. maturity
        • 5.decline
      • Boston matrix
        • 1.star
        • 2.cash cow
        • 3.question mark
        • Untitled
    • approaches to staffing
      • staff as an asset
        • someone who is seen as valuable
      • staff as a cost
        • they just keep business going
      • multiskilling
        • having a workforce that can move around
      • fulltime
        • works 35 hours
      • parttime
        • works fewert then 35 hours
      • temporary work
        • only needed for cover
      • outsourcing
        • it
          • purchasing and maintaining information systems
        • delivery
          • the business can hire an expenses to keep delivery problems off their desk
        • 4 fucntions
          • production
          • payroll
          • purchasing
          • delivery
    • distribution
      • manufacturer to consumer
        • direct marketing
      • manufacturer>retailer>consumer
        • increases volume of sales
      • manufacturer>wholesaler>retailer>consumer
        • selling in larger quantities
      • manufacturer>agent> wholesaler>retailer>cosnumer
        • selling to another country
      • online distribution
        • can be sent all over the world
        • product service
          • you do not need to own somwthing to be able to sell it
  • recruitment process
    • 1. identify vacancy
    • 2. write job decription
    • 3.write a person specification
    • 4.advertise vacancy
    • 5.candadties apply
    • 6.shortlisted
    • 7.interviews
    • 8.candaties partipate in recruityment activites
  • recruitment selection and traning
    • cost of recruitment
      • cost of adverts,cost of wage ,loss of productivity
    • induction training
      • new workers giving training to ensure they are familiar with work place
    • on the job traning
      • coaching or mentoring whilst being on the job
    • off the job
      • work at home or courses to learn
  • financial motivation methods
    • piece work
      • employee paid for final product
    • commision
    • bonus
    • profit share
      • workers get more money at the end of the year if business makes more pfot then they thought

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