marketing and people
- Created by: sarah
- Created on: 19-04-19 15:18
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- Business - Marketing and People
- Niche and mass
- appeals to a small group
- can advertise in more places
- market share
- sales of x /total sales in the market x100
- dynamic market
- something that is always changing
- example: e online retailing
- something that is always changing
- Market research
- product orientation> product is most important
- market orientation > consumer is most important
- primary research > done first time
- secondary research > already found
- quantitative and qualitative
- numbers
- feelings
- marjet segmentation
- geographic
- psychographic
- religion
- demographic
- design mix
- price
- function
- aesthetic
- competitive advantage
- cost advantage
- a business with skilled workforce
- differentiation advantage
- creating superior value for customers
- cost advantage
- adding value
- how a business adds value?
- design> develop new tech
- production> achieve good quality
- marketing> creating product more desirable
- how a business adds value?
- promotion
- above the line
- advertising to a mass audience
- below the line
- personal advertising
- above the line
- pricing strategies
- cost-plus
- skimming
- competitive
- penetration
- predotary
- psychological
- viral marketing
- emotional marketing
- Branding
- manufacturer brand
- own label brand
- how to set up a strong brand
- usp,advertising ,sponsorship,social media
- Marketing strategies
- product life cycle
- 1.development
- 2. intro
- 3. growth
- 4. maturity
- 5.decline
- Boston matrix
- 1.star
- 2.cash cow
- 3.question mark
- Untitled
- product life cycle
- approaches to staffing
- staff as an asset
- someone who is seen as valuable
- staff as a cost
- they just keep business going
- multiskilling
- having a workforce that can move around
- fulltime
- works 35 hours
- parttime
- works fewert then 35 hours
- temporary work
- only needed for cover
- outsourcing
- it
- purchasing and maintaining information systems
- delivery
- the business can hire an expenses to keep delivery problems off their desk
- 4 fucntions
- production
- payroll
- purchasing
- delivery
- it
- staff as an asset
- distribution
- manufacturer to consumer
- direct marketing
- manufacturer>retailer>consumer
- increases volume of sales
- manufacturer>wholesaler>retailer>consumer
- selling in larger quantities
- manufacturer>agent> wholesaler>retailer>cosnumer
- selling to another country
- online distribution
- can be sent all over the world
- product service
- you do not need to own somwthing to be able to sell it
- manufacturer to consumer
- Niche and mass
- recruitment process
- 1. identify vacancy
- 2. write job decription
- 3.write a person specification
- 4.advertise vacancy
- 5.candadties apply
- 6.shortlisted
- 7.interviews
- 8.candaties partipate in recruityment activites
- recruitment selection and traning
- cost of recruitment
- cost of adverts,cost of wage ,loss of productivity
- induction training
- new workers giving training to ensure they are familiar with work place
- on the job traning
- coaching or mentoring whilst being on the job
- off the job
- work at home or courses to learn
- cost of recruitment
- financial motivation methods
- piece work
- employee paid for final product
- commision
- bonus
- profit share
- workers get more money at the end of the year if business makes more pfot then they thought
- piece work
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