Marketing Mix
- Created by: Megnicpip
- Created on: 19-10-15 16:28
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- Marketing Mix
- Product
- What attracts you to the product?
- Appearance
- Material
- Brand
- Style
- Many firms produce more than one brand, this is called product mix.
- Example: Uni-Lever own Persil, Dove, PG Tips, Marmite, Wallis and Hellmans
- Product Range- where products are similar but different to appeal to different target segments and target market.
- Example: Coca-Cola haves Diet Coke, Vanilla Coke, Coke Life and Caffeine free Coke
- What attracts you to the product?
- Price
- Deciding on the price of a product
- Quality eg. High Quality= High Price
- Competitors Price
- Profit Margin
- Price of Compliment
- Place eg. Rich Area= High Price
- Brand and fashion trends
- Demand and Cost of Production
- If business raises price demand will fall and if business lowers price there will be an increase in demand
- Deciding on the price of a product
- Place
- 2 Impact Factors
- Method of Distributing
- Where product is sold
- 3 Main Ways
- Producer-Wholesaler-Retailer-Consumer
- E-commerce
- Advantages
- Cost effective doesn't cost as much
- Increase consumer base
- Delivery can influence buyers, as their is more access to product
- Disadvantages
- Increase competition- more people to compete with
- Not all products can be sold on the internet eg. ice cream
- Customers may see it as a scam- May see it as a virus
- Examples
- Ebay
- New Look
- Amazon
- Advantages
- 2 Impact Factors
- Promotion
- Untitled
- Product
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