Market Research revision

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  • Market Research
    • There are 2 types of market research.
      • Desk
        • Methods
      • Field
        • Methods
          • Primary information
          • Asking questions relevant to your needs
          • Consumer panels
          • Taste tests
          • Questionnaire
            • Telephone surveys
        • Pro
          • Get information about what customers want or need at the moment.
        • Con
          • Expensive to gather

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