Business: Section 2 (Market Research)
- Created by: Georgia Vyse
- Created on: 24-03-14 10:58
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- Market Research
- It costs money.
- Two main types
- Desk Research
- Secondary Researched or public research.
- Wide range of data - Not just sample groups.
- Analyse past trends and the whole market.
- Market research reports , government publications and newpapers , magazines etc.
- Cheaper , easily found and instantly available
- Out of date , not specifically about your product and not always relevant.
- Field Research
- Primary research , questionnaires , surveys , feedback and focus groups.
- Expensive so small businesses use smaller sample groups
- Can save money by using phone or internet
- May use focus groups
- Up to date , relevant and specific. However is time consuming and expensive
- Desk Research
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