Market research
- Created by: Natasha Rachel Hammond
- Created on: 27-10-13 18:18
View mindmap
- Market Research
- 2 Types
- Primary
- Collected yourself
- Surveys
- Interviews
- More Accurate
- Up to date
- Relevant to what you want
- Easy to analyse
- Takes longer
- Expensive
- Secondary
- Published Research
- Internet
- Books
- Quicker
- A wide range of data
- Cheaper
- not as easy to analyse
- not up to date
- Might not be relevant to what you need
- Primary
- 5 main questions
- Would they buy the product
- how often
- Price
- types of customers
- where- sold
- 2 Types
Comments
No comments have yet been made