Market research

HideShow resource information
View mindmap
  • Market Research
    • 2 Types
      • Primary
        • Collected yourself
        • Surveys
        • Interviews
        • More Accurate
        • Up  to date
        • Relevant to what you want
        • Easy to analyse
        • Takes longer
        • Expensive
      • Secondary
        • Published Research
        • Internet
        • Books
        • Quicker
        • A wide range of data
        • Cheaper
        • not as easy to analyse
        • not up to date
        • Might not be relevant to what you need
    • 5 main questions
      • Would they buy the product
      • how often
      • Price
      • types of customers
      • where- sold

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all types of research resources »