Market Research
- Created by: 99ggl1011
- Created on: 17-03-15 10:08
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- Market Research
- Primary Research
- Research that you go out and collect yourself. For example questionnaires.
- Examples:
- Interviews.
- Advantages: You get straight up information by a certain person or multiple people. Disadvantages: This method can take a lot of time, not really a short process.
- Questionnaires.
- Advantages: You get truthful answers quickly. Disadvantages: Not everyone will fill them out.
- Interviews.
- Secondary Research
- Examples:
- Internet.
- Advantages: Very quick and easy information. Disadvantages: Not all of the information you get is guaranteed true
- Newspaper articles.
- Advantages: A lot of people buy papers daily. Disadvantages: The paper creators use your article to help them, not you; meaning they could twist your article a little.
- Internet.
- Information you got via things such as the Internet, reviews on other companies / businesses.
- Examples:
- Primary Research
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