- Above the line promotion
- TV ads
- Radio ads
- Above the line promotion is a way to advertise/ promote a product or business to a mass market.
- A smaller company wouldn't normally use above the line promotion in the early stages of their business. bigger companies would use this as it attracts more customers and also costs more.
- -Attracts more customers/ investors
- Creates more opportunity's for the company.
- -Costs more money
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