Above the line promotion

HideShow resource information
  • Created by: Kade H
  • Created on: 17-03-15 10:11
View mindmap
  • Above the line promotion
    • examples
      • Banners
      • Posters
      • TV ads
      • Radio ads
      • Signs
    • Definition
      • Above the line promotion is a way to advertise/ promote a product or business to a mass market.
    • Scenario
      • A smaller company wouldn't normally use above the line promotion in the early stages of their business. bigger companies would use this as it attracts more customers and also costs more.
    • Advantages
      • -Attracts more customers/ investors
      • Creates more opportunity's for the company.
    • Dis-advantages
      • -Costs more money


No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Promotion resources »