Market Segmentation
- Created by: FinnR_
- Created on: 16-05-22 10:40
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- Market Segmentation
- What is market segmentation?
- Dividing consumers based on commonalities and shared characteristics. This is bc you cannot appeal to everyone, so a business works out who they appeal to most and works out common consumer needs to increase appeal.
- Geographic Segmentation
- People from similar places might share characteristics.You can market attractions to places that lack those attractions.
- Demographic segmentation
- Separates tourists based on gender, age, family structure, ethnicity, economic background.
- Psychographic Segmentation
- Lifestyles and interests of tourists. The interests of a tourist may decide what sort of activities they want to do.
- Behavioural Segmentation
- Consumer habits and brand loyalty.
- Someone that always stays in budget hotels may not want to change that.
- Consumer habits and brand loyalty.
- What are the 5 elemental questions?
- Who is the client? Where is the client? What are the clients interests? How would you introduce the product to the client? Why would certain segments be interested/not interested in the product?
- What is market segmentation?
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