Majority influence continued.

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  • Created by: HLOldham
  • Created on: 19-11-16 08:12
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  • Majority influence continued
    • Deutsch and Gerard (1955)
      • Face to face and group goal (prize for group with fewest errors).
        • Stimuli absent: 6.9
        • Stimuli present: 5.7
      • Line judgements, 3 confederates.
      • DV: mean number of errors.
      • Face to face
        • Stimuli present: 3.0
        • Stimuli absent: 4.1
      • Anonymous
        • Stimuli present: 2.8
        • Stimuli absent: 3.2
      • Private commitment A (answers on paper which participants throw away).
        • Stimuli present: 0.6
        • Stimuli absent: 0.7
      • Private commitment B (answers on magic pad).
        • Stimuli present: 1.6
        • Stimuli absent: 2.3
      • Public commitment (answers on paper which is signed and handed to the experimenter).
        • Stimuli present: 0.9
        • Stimuli absent: 0.5
    • Why do people conform?
      • Turner (1979): Social identity.
        • Referent informational influence.
        • Belonging to the same reference group provides people with social identity reference group.
          • Kelly (1952) group that is psychologically significant for people's attitudes and behaviour.
        • Process of self-categorisation- people categorise themselves as members of the same in-group and take on the group's norm.
      • Boyanowski and Allen (1973).
        • Participants: highly prejudiced white people, black or white supporter.
        • 3 types of task:
          • Visual perception (neutral).
          • General matters of opinion (neutral).
          • Personal beliefs (highly relevant to identity).
        • For the personal belief task, conformity remained the same as white prejudices disregarded black persons inputs.
    • Milligram (1974): Differences between conformity and obedience.
      • Hierarchy.
        • Obedience occurs within a hierarchal structure, conformity regulates behaviour among people with equal status.
      • Imitation.
        • Conformity involves imitation, obedience does not.
      • Explicitness.
        • Obedience is a reaction to explicit pressure, conformity is usually a result of implicit pressure.
      • Voluntarism.
        • People often deny conformity, but confess obedience.

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