Majority influence continued.
- Created by: HLOldham
- Created on: 19-11-16 08:12
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- Majority influence continued
- Deutsch and Gerard (1955)
- Face to face and group goal (prize for group with fewest errors).
- Stimuli absent: 6.9
- Stimuli present: 5.7
- Line judgements, 3 confederates.
- DV: mean number of errors.
- Face to face
- Stimuli present: 3.0
- Stimuli absent: 4.1
- Anonymous
- Stimuli present: 2.8
- Stimuli absent: 3.2
- Private commitment A (answers on paper which participants throw away).
- Stimuli present: 0.6
- Stimuli absent: 0.7
- Private commitment B (answers on magic pad).
- Stimuli present: 1.6
- Stimuli absent: 2.3
- Public commitment (answers on paper which is signed and handed to the experimenter).
- Stimuli present: 0.9
- Stimuli absent: 0.5
- Face to face and group goal (prize for group with fewest errors).
- Why do people conform?
- Turner (1979): Social identity.
- Referent informational influence.
- Belonging to the same reference group provides people with social identity reference group.
- Kelly (1952) group that is psychologically significant for people's attitudes and behaviour.
- Process of self-categorisation- people categorise themselves as members of the same in-group and take on the group's norm.
- Boyanowski and Allen (1973).
- Participants: highly prejudiced white people, black or white supporter.
- 3 types of task:
- Visual perception (neutral).
- General matters of opinion (neutral).
- Personal beliefs (highly relevant to identity).
- For the personal belief task, conformity remained the same as white prejudices disregarded black persons inputs.
- Turner (1979): Social identity.
- Milligram (1974): Differences between conformity and obedience.
- Hierarchy.
- Obedience occurs within a hierarchal structure, conformity regulates behaviour among people with equal status.
- Imitation.
- Conformity involves imitation, obedience does not.
- Explicitness.
- Obedience is a reaction to explicit pressure, conformity is usually a result of implicit pressure.
- Voluntarism.
- People often deny conformity, but confess obedience.
- Hierarchy.
- Deutsch and Gerard (1955)
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