Majority Influence
- Created by: chloe pullin
- Created on: 24-11-16 03:37
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- Majority Influence
- Conformity: Change of an individuals behaviour and opinions when they learn the majority of the people hold a different opinion
- Sherif (1935, 1936)
- used autokentic effect (dark room, stationary light appears to move) first alone then in groups
- Asch (1951, 1952)
- p's had to match standard line to comparison
- 1 p's, 6 confederates who had instructed to unanimously give a wrong answer on 12 out of 18 trial
- 36.8% of trial conformity was observes
- individual differences.
- 5% conform on all
- 76.4% gave a wrong answer at least once
- 23.6% remained completely independent
- Crutchfield apparatus
- askes 'which one has bigger surface area' p's answered by switch in booth, thought answer was going to p's but controlled by exp
- Salganik, Dodds & Watts (2009)
- social influence in music download
- 14341 p's shown 48 songs rate 1 - 5
- one condition names of song and band other condtion info about how often song downloaded
- in the social influence condition popularity popularity judgements were polarised
- social influence in music download
- Teunissen et al (2012)
- 74 14 - 15 Dutch boys interacted in a stimulated internet chat room 3 pre programmed e - confederates
- pro - alchol vs. anti alchool and popular v. unpopular
- confirmatory to pro as well as anti was observed more conformity to popular peers , particularity is supported anti alcohol
- what affect conformity?
- size of majority: conformity increases with an increasing majority,, but not always in a linear fashiion
- Unanimity/consistency: supportyer (answers correctly) other persons dissent to majority is crucial
- self esteem: low self - esteem results in higher conformity levels, importance of task
- Age: adolescents are more susceptible than children and adults
- gender: women show higher comfomity except when task is femal stereotypical
- Culture: people in collectivist society show higher than individulistc
- Why do people conform?
- 2 goals, being correct and making a good impression on other people
- informational influence: that produces confomriry because p's see others as source of info ambiguous situ, experts or crisis) = private acceptance
- cahnage of opiion or behaviour which is preserved when inflence is no longer present
- Normative influence:: conforms due to desire of being likes = public compliance
- temporary chance of opinion or behaviour which is expressed onl when source of influence is present
- Social identity (turner et al) belonging
- belong to same reference group provided people with social identity
- Boyanowski & Alllen (1973)
- highly prejudice white people black or white supporter 3 tasks 1)) visual perception, general matters of opinion and personal belliefs
- conformity remained same as white prehudices disregard black persons input
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