lynx advert
- Created by: geogt002
- Created on: 20-05-16 14:13
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- lynx adverts
- beach invasion
- women are objectified to appeal to men. male gaze. woman are easily controlled.
- ideology: if you wear lynx people will be attracted ti you and will restore gender stereotypes in society ( what men desire)
- Scopophillia- The pleasure of looking.
- it gives the idea that men can get what they want. an example of this is the advert where Kelly Brooke is faced with an 'average man'.
- ideology: if you wear this men will run to you.
- reinforces the needs of the male ego and male patriarchy.
- men are active, women are passive.
- often feature women with a lot of makeup- high expectations for women in today society. pressure.
- slow motion to highlight decolletage. this is male gaze.
- angers feminists
- lynx jet advert
- gives the impression that men are empowered as men are the pilots and women are the servants for them men.
- the slogan is 'get on, get off'. the ideology is that if men use this they will be able to do this.
- reinforces the ideas that men are of more importance.
- definitely meant for a male audience.
- angles will fall
- men will get what they want instantly.
- the idea that men have no expiry date but women do- all adverts future young women.
- does not use typical expectations of guys,just women.in fact uses average guys.
- mode of address these adverts are comical. unrealistic.
- find your magic-everyday men like in the dove adverts but again done in a comedic way. re brand.
- the expectation that women should be subservient towards men.
- the models used are not that diverse.
- 'appropriate' for the target audience.
- the lynx adverts are not shaping sociological attitudes to gender , they are merely reflecting pre existing motions of stereotypes.
- women wear skimpy outfits.
- beach invasion
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