London, Stratford

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  • London, Stratford
    • Sport as a catalyst for rebranding.
    • Olympics is an economic activity influencing a positive multiplier effect
    • 10,000 jobs created during the construction.
    • Aquatics centre remains open to the public.
      • 8,000 jobs created.
    • Jobs further the transport infracstructure development
      • DLR and cable cars.
      • Areas connected - faster commutes and less congestion
    • 15,000 new homes created
      • Olympic village developed into rented out flats
    • Sainsbury's as a player for paraolympics
      • Funding for further rebrand


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