LOFTUS AND PALMER (1974)

includes description of the study as well as evaluation

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  • Loftus and Palmer (1974)
    • methodology + results
      • laboratory experiment
        • confounding variables are controlled; causal relationship
          • EVALUATION
            • ethical issues and social implications
              • lack of valid consent -deception
              • no psychological harm; but there would be if it was a real accident
      • independent groups design
      • Experiment 1
        • participants shown 7 short clips of traffic accidents
          • received a questionnaire after each clip
            • About how fast were the cars going when they ____ each other?
              • hit
                • smashed
                  • the highest speed estimate (40.8)
              • smashed
                • the highest speed estimate (40.8)
              • collided
              • bumped
              • contacted
                • the lowest speed estimate (31.8)
          • watching clips is not the same as witnessing a real life accident - lack of ecological validity
            • Foster et al (1994) - watching a REAL LIFE robbery increases accuracy of recall
            • EVALUATION
              • ethical issues and social implications
                • lack of valid consent -deception
                • no psychological harm; but there would be if it was a real accident
        • 45 participants
      • Experiment 2
        • participants shown a film, including a 4-second car crash
          • group 1 was asked the 'smashed' question
            • they gave relatively high speed estimates
          • group 2 was asked the 'hit' question
            • they gave relatively low speed estimates
          • group 3 was the control group and were not exposed to any question
        • one week later the participants were asked if they saw any broken glass
          • 16/50 participants in the 'smashed' group recalled seeing broken glass
          • only 7/50 participants in the 'hit' group said yes
        • 150 participants; divided in 3 groups
      • participants: US college students
        • can't be generalised to other populations; e.g. elderly who have a problem remembering stuff
      • conclusions
        • The form of a question can affect a witness' answer
          • the memory representation is altered
            • the critical word changes memory so that their perception of the accident is altered
          • response-bias factors
            • the critical word influences or biases response

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