levels of processing
- Created by: sammie
- Created on: 26-03-13 14:23
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- LEVELS OF PROCESSING- Craik & Lockheart
- There are 3 levels in which information can be processed,rehersal alone is not enough to account for memory
- SHALLOW- focuses on how the information looks, PHYSICAL OR STRUCTURAL PROCESSING, capitals or lowercase
- DEEPER- processing information on how it sounds known as PHONETIC PROCESSING, does a word ryhme with another
- DEEPEST- where information is processed by the meaning of it, SEMANTIC PROCESSING, what does a word mean ?
- EVIDENCE
- CRAIK AND TULVINGS icidental learning task, asking whether words were in capitals, rhymed or match meanings, unexpectadly p's were then asked to recall words.
- Matched meanings, rhymed, capitals
- CRAIK AND TULVINGS icidental learning task, asking whether words were in capitals, rhymed or match meanings, unexpectadly p's were then asked to recall words.
- WEAKNESSES
- Too simplistic, realised this and later added that elaboration, organisation and distinctiveness also played arole.
- ecological validity
- nomothetic
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