LANGUAGE AND POWER THEORY AS

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  • LANGUAGE & POWER THEORY
    • BROWN & LEVINSON- POLITENESS OPTION
      • CD OPTIONS
        • DO THE ACT ON RECORD
          • DIRECT "Give me that"
          • FACE SAVING ACT
            • POSITIVE POLITENESS "I really appreciate.."
            • NEGATIVE POLITENESS "I'm sorry to ask.."
        • DO THE ACT OFF RECORD "It's a shame.."
    • FAIRCLOUGH
      • STAGE ONE
        • SYNTHETIC PERSONALISATION
        • Address the reader and build a relationship
      • STAGE TWO
        • MEMBERS RESOURCES
          • Create the image and evoke knowledge behaviour and lifestyle
      • STAGE THREE
        • IMPLIED READER
          • Build the consumer by knowing the target audience
    • COULTHARD & SINCLAIR
      • INITIATION RESPONSE FEEDBACK (IRF)
    • POWER IN ORGANISATIONS
      • BERNSTEN: Impertives are used when power relationships are stable and clear
      • WINNICK: Humour can be used to criticise authority
      • MOREALL: Humour is used in the workplace to maintain good relationships
    • WAREING'S TYPES OF POWER
      • 1) POLITICAL
        • 2) PERSONAL
          • 3) SOCIAL GROUP
    • ERVING GOFFMAN
      • FACE: A PERSONS SELF ESTEEM OR EMOTIONAL NEEDS

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