Language and Power Theories

  • Created by: Danielle
  • Created on: 23-05-13 10:07
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  • Language and Power Theories
    • Fairclough
      • Power in Discource
        • The language used
      • Power behind discourse
        • the ideas and beliefs behind/that influences the text
      • Ideology
        • Individual beliefs, attitudes and society's beliefs
      • Implied reader
        • The expected reader of the text
      • Synthetic Personalisation
        • The use of the pronouns you and your to act like you own the product that is being advertised
    • Wareing
      • Political power
        • The power of the politicians, government and royals
      • Personal power
        • People who hold power because of their role eg.  teacher
        • The power of a person's beliefs
        • Within a certain environment
      • Social group power
        • Within a social cricle
        • Within a wider grouping like gender or age
      • Instrumental power
        • Power that maintains/enforces authority
      • Influencial power
        • Power to persuade and influence the audience's ideas
    • Dyer
      • Capatalist society
        • adverts are out to make money
    • Goffman
      • Politeness features
        • Please, thank you, miss, sir
      • Positive Face
        • The need to feel wanted or to make people feel wanted
      • Face threatening act
        • act that ruins the conversation or the positive/negative face
      • Negative face
        • The need to not feel imposed on




brief but really helpful, thanks!



thanks a bunch



a good summary. very helpful indeed. thank you



Brilliant resources! So useful

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