Language and Power Theories
- Created by: Danielle
- Created on: 23-05-13 10:07
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- Language and Power Theories
- Fairclough
- Power in Discource
- The language used
- Power behind discourse
- the ideas and beliefs behind/that influences the text
- Ideology
- Individual beliefs, attitudes and society's beliefs
- Implied reader
- The expected reader of the text
- Synthetic Personalisation
- The use of the pronouns you and your to act like you own the product that is being advertised
- Power in Discource
- Wareing
- Political power
- The power of the politicians, government and royals
- Personal power
- People who hold power because of their role eg. teacher
- The power of a person's beliefs
- Within a certain environment
- Social group power
- Within a social cricle
- Within a wider grouping like gender or age
- Instrumental power
- Power that maintains/enforces authority
- Influencial power
- Power to persuade and influence the audience's ideas
- Political power
- Dyer
- Capatalist society
- adverts are out to make money
- Capatalist society
- Goffman
- Politeness features
- Please, thank you, miss, sir
- Positive Face
- The need to feel wanted or to make people feel wanted
- Face threatening act
- act that ruins the conversation or the positive/negative face
- Negative face
- The need to not feel imposed on
- Politeness features
- Fairclough
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