English Language and Power Theories

Here are a few theorists for the AQA B As Level exam for Language and Power. Good luck everyone!

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  • Created by: Jade
  • Created on: 22-05-13 21:18
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  • Language and Power- Theories
    • Althusser 1971
      • Believed that the text positions the reader. We look more into the 'code' of a text rather than the given 'message'. We assume things based upon ideologies.
        • Eg. "Only cool people buy these jeans and you're cool... aren't you?"
    • Fairclough Model 2001
      • Stage 1 Synthetic Personalisation to create a direct address using second person pronouns eg 'you'
        • Stage 2 Creating imagery to give an idea of the situation. The reader interprets the information based on their own knowledge.
          • Stage 3 creating an 'ideal reader' so they ultimately become a consumer or agree with what they've previously said
    • Sinclair and Coulthard 1975
      • In conversations in power asymmetry, for example a school, there is a particular discourse
        • Initiation-Response- Feedback
    • Labov- 1967
      • Covergent- a participate changes the way they speak to show agreement with the powerful participant
      • Divergent- A participant purposely speaks differently to assert power
    • Giles- 1973
      • Overt Prestige- Open and obvious respect. Adjusts accent to fit in with a widely recognised dominant group
        • eg. posh royal family accent
      • Covert Prestige- Hidden, not obvious respect- Fits into an exclusive group
        • eg. Friends


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