Language and Power - Things to look for
Things to look for when analysing a language and power text.
- Created by: chloeairton
- Created on: 11-05-14 15:19
View mindmap
- Language and Power
- Wareing
- Political power - held by politicians, the police and those working in law courts
- Personal power - those who hold power as a result of their occupation or role, e.g. teachers and employers
- Social group power - those who hold power as a result of social variables such as class, gender and age
- Instrumental power - power used to maintain and enforce authority
- Power in discourse - the ways in which power is shown through language choices
- Power asymmetry - where one speaker has a higher status than the other e.g. a manager talking to an employee
- Unequal encounter - where one speaker is seen as the powerful participant and others as less powerful participants
- Constraints - placed on less powerful participants by the powerful participant e.g. the focus of the discussion
- Synthetic personalisation - Norman Fairclough
- Trick used by advertisers to make the audience feel as though they're being addressed personally
- Build the product image - through lexical choices and graphology
- Build the consumer - create an implied reader who is someone who fits the ideology represented by the text
- Build relationships with the potential customer
- The text's producer is seen as a single human rather than an impersonal company (implied writer)
- The text implied familiarity with the reader through choice of lexis
- Supported by the use of second person pronouns (you/we) and determiners (you/our)
- Trick used by advertisers to make the audience feel as though they're being addressed personally
- Modals
- Epistemic - DEFINITE e.g. will, shall
- Deontic - express permission, obligation and requirement e.g. may, must, could, should
- Brown and Levinson - negative and positive face
- Positive face - an individual's need to feel valued or liked
- Negative face - an individual's need to not feel imposed on or have his/her freedom of choice threatened
- Face threatening act
- Wareing
- Influential power - power used to influence and persuade others
- Power behind discourse - attitudes and beliefs in society behind the enactment of power e.g. police logo
Similar English Language resources:
Teacher recommended
Comments
No comments have yet been made