Kraft
- Created by: Eleanor
- Created on: 29-03-13 15:42
View mindmap
- Kraft
- Culture
- Untitled
- Takeover
- By the time of the offer for Cadbury, it was the world’s second-largest food conglomerate, with seven brands that each generated annual revenues of more than $1bn.
- effect on stakeholders
- Only 5 per cent of its shares were owned by short-term traders at the time of the Kraft bid.
- didn't effect too many shareholders of cadburys
- Only 5 per cent of its shares were owned by short-term traders at the time of the Kraft bid.
- Government Intervention
- When it was taking over Cadbury, US food firm Kraft promised to keep open the chocolate firm's Somerdale factory near Bristol.But soon after the deal was done, Kraft announced a U-turn and shut the factory that employed 400 staff.
- MPs said Kraft had acted both 'irresponsibly and unwisely' during its takeover bid.
- When it was taking over Cadbury, US food firm Kraft promised to keep open the chocolate firm's Somerdale factory near Bristol.But soon after the deal was done, Kraft announced a U-turn and shut the factory that employed 400 staff.
- Motives
- some peoples say because kraft were a mature maybe even declining. They used Cadbury as an extension strategy.
- Kraft’s plan was to split in two to eliminate its conglomerate nature and become two more focused businesses, thereby creating more value for its shareholders.
- Culture
Similar Business Studies resources:
Teacher recommended
Comments
No comments have yet been made