Transport economics

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  • Key stakeholders of a firm
    • Customer
      • They will not be content with a profit max strategy because this results in increase price and restricted output
    • Employees
      • Employees will be content with a profit max as it means increased wages.
      • However, it depends upon how the employees are remerated
    • Owner/ shareholders
      • Owners will be happy with a profit max strategy because they are concerned most with their return on investment

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