Key Features of the Presidential Campaign
- Created by: Chloe Budd
- Created on: 20-05-14 14:59
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- Key Features of Presidential Campaigns
- To win they must:
- Energise the base, enthuse core voters!
- Win over independent voters
- Create momentum for the campaign
- Raise funds
- Create an electoral bandwagon
- Factors to be taken into account:
- The huge size of the USA and the diversity of the voters
- The need to win EC votes by focusing on swing states
- The need to target 'swing voters' in key states
- Cannot rely on aligned voters
- The 'incumbency effect'
- Appeal to voters on the basis of:
- Their party identification
- Their personal charecteristics
- The policy positions they take on important issues
- Their performance and experience
- Persuade voters through:
- Old style, whistle stop campaigns
- The great debates on television
- Focus groups
- Political advertising through the mass media and modern technology
- To win they must:
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