University John Lewis Haberdashery Depart.

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  • Created by: beckd7
  • Created on: 01-10-13 16:04
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  • Create a garment competition
    • 3 for  knit section mannequins
      • Middle aged/older audience
        • 30-45
        • 46-60
        • 60+
    • 3 garments for mannequins
      • Brings in younger audience
        • Age grouped?
          • 16-20
          • 21-25
          • 26-30
    • Use of John Lewis fabrics/wool
      • Competitors to buy materials
      • John Lewis profits from customers buying fabrics
        • Competitors benefit from garment being showcased in store for 6 weeks
    • Publicity of competition
      • Posters on pin board in haberdashery department
        • Flyers given to people with transactions at cash desk
      • Articles in Newspapers, Radio, posters around town
  • 3 garments for mannequins
    • Brings in younger audience
      • Age grouped?
        • 16-20
        • 21-25
        • 26-30
  • Competitors to buy materials
  • John Lewis profits from customers buying fabrics
    • Competitors benefit from garment being showcased in store for 6 weeks
  • Publicity of competition
    • Posters on pin board in haberdashery department
      • Flyers given to people with transactions at cash desk
    • Articles in Newspapers, Radio, posters around town

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